Synergy stems from my final year dissertation ABSTRAX - Hybridised Workmanship, asking can digital be considered craft, as where is the human-touch?
It’s my belief that a craft mindset parallels today’s reusability trend. Crafted pieces take time, care and skill, and as a result feel valuable and more meaningful than ‘fast fashion’ products, but, can a digitally crafted product emotionally connect with us in the same way.
SYNERGY is a premium manual toothbrush, featuring a replaceable, compact snap-fit head, and reusable handle, crafted for comfort, that aims to reduce the plastic waste of traditional disposable toothbrushes.
Replace, Reuse, Reduce.
CMF
